LA COMUNICACIÓN EMPRESARIAL: OBJETIVO MAYORITARIO DE LOS MANUALES DE DIVULGACIÓN
María del Mar Gómez Cervantes
Resumen
En este artículo nos proponemos llevar a cabo un acercamiento a un fenómeno que, vinculado a la empresa, se está mostrando emergente en los últimos años. Se trata de la producción y venta de manuales dedicados a la instrucción comunicativa de los profesionales de la empresa. Nuestro acercamiento, concretamente, se va a limitar a la presentación de los rasgos descriptores que se corresponden con los manuales que, con la finalidad antes mencionada, presentan un carácter divulgativo, siendo éstos, precisamente, los que más abundan en el mercado librero.
Abstract
Our aim in this article is to approach an emerging phenomenon closely linked to the business world in recent years, the developing and selling of handbooks dealing with the communicative training of business professionals. Our approach is going to be focused on the presentation of a number of descriptive characteristics of these handbooks, which have an informative purpose and which are currently flooding the bookseller market.
Abstract
Our aim in this article is to approach an emerging phenomenon closely linked to the business world in recent years, the developing and selling of handbooks dealing with the communicative training of business professionals. Our approach is going to be focused on the presentation of a number of descriptive characteristics of these handbooks, which have an informative purpose and which are currently flooding the bookseller market.
Bibliografía, Formación, Comunicación, Empresa, Bibliography, Training, Communication, Business
Texto completo: PDF